Easygo, the powerhouse behind platforms such as Stake, Carrot Gaming, Twist Gaming, Massive Gaming, and Kick.com, is proud to announce a significant advancement in Stake’s Latin American expansion strategy with the inauguration of its Bogotá hub.
This pivotal move follows the triumphant acquisition of Betfair Colombia and the stellar launch of Stake.com.co in the Colombian market.
The establishment of the Bogotá hub underscores Stake’s unwavering commitment to delivering unparalleled gaming experiences tailored to the discerning Spanish-speaking Latin American audience.
By consolidating operations in Bogotá, the company aims to enhance efficiency in catering to the diverse needs and preferences of players across the region.
“We are thrilled to reaffirm our dedication to Latin America with the launch of our Bogotá hub,” said Brais Pena Sanchez, Chief Strategy Officer at Easygo. “Latin America represents a burgeoning market for the online gaming industry, and our presence in Bogotá positions us to better serve our expanding player base in the region.”
In addition to fortifying its Colombian operations, Stake is actively pursuing expansion opportunities across Latin America. The company has applied for a licence in Peru and solidified a strategic partnership with TG Lab as its platform partner, laying the groundwork for a robust entry into the Peruvian market. Furthermore, Stake has secured market access in Mexico and Paraguay, further reinforcing its foothold in the region.
“Our objective is to bring the thrill of our gaming platforms to players across Latin America,” said Diana Otalora, Stake General Manager for LatAm. “With the launch of our Bogotá hub, we are poised to deliver exceptional gaming experiences and foster enduring connections with our players.”
Looking ahead, Easygo is not only committed to exploring new market opportunities in Latin America but also to investing in local talent. The company has announced ambitious hiring plans, aiming to recruit over 50 talented individuals throughout Latin America by the end of 2024.
