FITCHIN Announces Strategic Partnership with KRÜ Esports


Global gaming platform FITCHIN bridges the gap between gaming communities and esports teams

FITCHIN, the fully integrated, digital gaming ecosystem powered by blockchain, has partnered with the leading Latin American esports team KRÜ Esports, founded and led by Sergio “Kun” Agüero, to support the team in engaging with and expanding their fan base in new ways, while also expanding the FITCHIN ecosystem.

FITCHIN’s gamified platform provides esports teams with innovative tools needed to grow their followings and generate new revenue streams through Web 3. Through this strategic partnership, KRÜ Esports will gain access to a range of benefits designed to connect more intimately with their fan base. In addition to leveraging FITCHIN’s tournament structures with crypto prizes, KRÜ Esports can now offer their fans an array of exclusive and incentivising perks through FITCHIN’s platform, from discounts and pre-sale access to events, to special NFT collections, to community hubs, and a range of tailor-made experiences for die-hard fans. Additionally, KRÜ Esports can now allow their members to vote on the use of the community treasury’s funds, empowering them to actively participate in the future Web3 developments undertaken by their team.

KRÜ Esports, founded by renowned Argentine soccer player Sergio “Kun” Agüero, commands one of the largest audiences of the Latin American esports sector, with their team competing in the world’s most prominent leagues within the Valorant and FIFA gaming communities. Through this new partnership, FITCHIN and KRÜ Esports aim to demonstrate the critical role and enormous potential that blockchain innovation poses, both for enriching gaming experiences for people everywhere, and for revitalizing the relationships between esports teams and their communities, helping teams tap new revenue streams in the process. One of the first initiatives of  the partnership are the co-sponsored “KRÜmmunity League x FITCHIN” tournaments, adding KRUmminty’s 1,400 participants into the FITCHIN ecosystem.

“We are proud to partner with an esports team that is as celebrated and powerful as KRÜ Esports,” said Gaston Santourian, Marketing Director at FITCHIN. “This strategic partnership is the first of many, and it will support our goal of bridging the global gaming community with Web3. We have great expectations for our collaboration in strengthening and promoting the esports industry worldwide.”

“This is a big step forward, not just for our team, but for the Latin American gaming community at large,” said Sergio Aguero. “Emerging technologies such as Web3 open up countless paths to bridge the gaps between teams and their fan bases while also offering fans novel and innovative experiences.”

Gaming Americas is a news portal providing in-depth news and press release coverage about the gaming industry in North America, Latin America, and South America. Besides the news coverage, the team also hosts boutique-style summits in Europe and North America.