Club Deportivo Guadalajara, popularly known as Chivas, have announced a partnership with Chiliz, leading blockchain providers for the sports and entertainment industry, to launch their official Fan Token $CHVS on the Socios.com all-in-one fan engagement and rewards app.
Fan Tokens are digital assets that give sports fans access to a new digital service provided by their favourite clubs. More than 1.5M users from 167 countries have downloaded Socios.com, with Fan Token holders able to influence their favourite teams in polls, earn rewards, VIP experiences and access games, competitions and exclusive offers on the app.
Having won 25 national trophies and two CONCACAF Champions League titles, Chivas is one of the most successful teams in Mexico and also one of the country’s most popular football clubs, with over 40 million fans worldwide.
Amaury Vergara, President of Chivas, said: “We’re always looking for new ways to bring the Chivas family together and to make the fans feel closer to the team. The Chivas Fan Token will provide a powerful tool to achieve this and will enable the millions of Chivas fans around the world to share their passion for the team on a daily basis”.
Alexandre Dreyfus, CEO of Socios.com, said: “We’re delighted to expand our Mexican roster with Chivas, one of the most popular and successful clubs in the country. At Socios.com we are convinced that Mexico is going to be a key country for football in the coming years and we are delighted to be able to confirm our leadership in this market with this new and exciting partnership”.