The National Basketball Association (NBA) and BetPlay, the market-leading multi-channel sports betting operator, announced a multiyear partnership that makes BetPlay the Official Betting Partner of the NBA in Colombia.

Throughout the exclusive partnership, BetPlay and the NBA will provide unique gaming experiences, promotions, products, and content for NBA fans in Colombia across BetPlay’s retail and online offerings. BetPlay will also be featured in Colombia across the NBA’s digital and social media platforms, including presenting localized content on the NBA’s Facebook pages and offering fans across the country the option to view BetPlay’s odds on and the NBA App. Additionally, BetPlay will serve as the presenting partner of a localized version of NBA Pick‘Em: Bracket Challenge, one of the NBA’s free-to-play prediction games.

“We couldn’t be more excited to partner with BetPlay as we continue to engage our passionate fans in Colombia and enhance the ways in which they consume the NBA. As the gaming landscape continues to grow, we look forward to working collaboratively with BetPlay to offer new opportunities for local fans to display their interest in their favorite players and teams,” said Kuljeet Sindhar, Associate Vice President, International Fantasy & Gaming, NBA.

“The NBA has an incredibly enthusiastic fanbase here in Colombia and we are thrilled to partner with the top basketball league in the world. As an official partner, we hope to build on the NBA’s ongoing commitment to generating excitement in the game of basketball in Latin America,” said Germán Segura, CEO Corredor Empresarial, BetPlay.

BetPlay will use official NBA betting data, statistics, and branding on its betting platform in Colombia. BetPlay and the NBA will also promote responsible wagering and collaborate on best-in-class practices to protect the integrity of NBA games. The partnership will build on BetPlay’s existing NBA offerings, including Highlight Games’ virtual 24/7 sports betting game “NBA Last 60” which allows fans in Colombia and around the world to experience the excitement of the league through highlights of past NBA games.