Pragmatic Play has rebranded its Fat Panda slot label as Pragmatic Play POP, rolling the existing range into a new sub-brand aimed at casual and beginner players.
According to the supplier, POP will focus on simple mechanics, high hit rates, and “colourful, softer graphics” designed to make gameplay easier to understand.
The initial rollout will apply the POP treatment to established Pragmatic Play IP, including Sweet Bonanza, Zeus vs Hades, Starlight Princess, and Gates of Olympus.
Sharon McHugh, Director of Public Relations at Pragmatic Play, said: “Pragmatic Play POP has arrived, bringing a bold new identity, a playful personality and fresh games on the horizon.
“Designed to appeal to casual and beginner players, it represents a lighter, more fun side of our portfolio. And yes, even our favourite character, Zeus, has had a glow-up! We’ve an exciting roadmap ahead with more of our famous titles set to receive the POP treatment.”
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