Renewal adds FC Porto Women’s Team shirt sleeve branding ahead of its top-flight debut.
Betano and FC Porto have renewed their sponsorship agreement, keeping Betano as the club’s Main Sponsor through the end of the 2028/29 season. The betting and gaming brand is owned by Kaizen Gaming.
Under the renewed terms, Betano will remain on the front of FC Porto’s official match and training shirts for the men’s First Team and B Team. The agreement also expands to FC Porto’s Women’s Team for the first time, with the Betano logo set to appear on the sleeve.
“FC Porto is stronger when its partners are stronger too. It is through this mutually beneficial relationship, one that we have built on trust and commitment, that both our Club and our partners thrive. Betano has been a key partner through many important moments, and we are therefore delighted to extend our partnership until 2029. Far beyond its presence on the front of our shirt, Betano has played a decisive role in several Club projects, particularly Inzone, which is a source of great pride for us. And, of course, there are the many initiatives we have developed together, which are an integral part of the Club’s vitality and which we are certain will continue to grow over the coming years,” said José Pedro Pereira da Costa, Executive Board Member and CFO of FC Porto.
“FC Porto has been an exceptional partner over the past five years, a period in which the club has won an impressive total of eight domestic titles, and we are delighted to extend this successful relationship until 2029. This renewal reflects the strong trust we have built together and our shared commitment to excellence, innovation, and delivering memorable experiences for fans. We are especially proud to expand our partnership to include FC Porto’s Women’s Team, supporting another important milestone in the club’s journey. We look forward to continuing to grow together, both on and off the pitch, while creating a positive and lasting impact for the FC Porto community”, says Julio Iglesias Hernando, Chief Commercial Officer at Kaizen Gaming.
The companies said the renewal will support continued fan activations and social responsibility initiatives tied to the FC Porto community.
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