The sponsor-backed series puts men’s and women’s squad players in the new kit, with portraits and interviews published exclusively online in Ukrainian.
FC Polissya has partnered with its sponsor GGBET UA to launch “The Pack’s Code”, a fashion-led photo and interview project built around the club’s new kit. The content features players from both the men’s and women’s squads and is available exclusively on the project website in Ukrainian.
According to the announcement, the project combines fashion portraits with short player stories, including jersey number choices, pre-match rituals, career anecdotes, superstitions, and other personal facts the athletes agreed to share. Each participant was given a distinct look centered on FC Polissya’s latest kit.
GGBET’s creative team collaborated on the production alongside external specialists including a stylist, photographer, and makeup artists. The release positions the concept around FC Polissya’s “wolf pack” branding, with an emphasis on highlighting individual players within a team identity.
FC Polissya and GGBET UA first announced their partnership in July 2025. The companies said they have since worked on joint fan-focused content and events for fans and media in Ukraine.
The release also states that “By 2026, the GGBET brand had taken a leading position in Ukraine’s sports betting industry,” and that the company continues to invest in sports development as a football and basketball sponsor.
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