Media Troopers says it is seeing early signs of increased engagement after the first week of operations in Alberta’s newly regulated online gambling market, which launched on July 13.
The company said it supported marketing campaigns with six partner operators in the first week, and reported a rise in first-time registrations and depositors across its verticals. Media Troopers added that it is rolling out a phased launch strategy and is now onboarding nine additional operators.
“As with every new market, we are implementing in Alberta phased launch that enables us to carefully optimize in real time our advertising channels and marketing campaigns,” said Shmulik Segal, CEO at Media Troopers.
Media Troopers pointed to its established presence in Ontario as a reference point for Alberta’s long-term potential. The company cited iGaming Ontario figures showing total wagers in Ontario peaked at $82.7 billion and total gaming revenue reached $2.9 billion in the 24-25 fiscal year, up 32% and 31% year-over-year, respectively.
“Given the launch corresponded with the final stages of the FIFA World Cup, we are seeing encouraging results so far. However, as with any new market, the real challenge will be sustaining growth after the initial buzz. Still, early signs show promise,” Segal added.
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