Dutch gambling trade association VNLOK is going to sue Meta and is filing a complaint with the European Commission regarding the large-scale dissemination of illegal gambling advertisements on Facebook and Instagram. According to VNLOK, the tech company’s measures are structurally inadequate, while vulnerable groups – including young people – are being reached en masse by the illegal gambling advertisements.
Meta has for quite some time refused to enter into a substantive dialogue with the Dutch trade association of legal online gambling providers. VNLOK now announces that it is taking both legal action and involving the European Commission.
Illegal Gambling Market Continues to Grow
The illegal gambling market in the Netherlands is now approximately as large as the legal market. It is estimated that over 1 billion euros is involved in illegal online gambling annually.
“This is not only an economic problem, but above all a major risk to consumer protection. Illegal providers do not adhere to rules regarding addiction prevention and actively target vulnerable groups such as minors and problem gamblers,” said VNLOK Chairman Björn Fuchs.
Facebook and Instagram Flooded with Illegal Gambling Advertisements
Facebook and Instagram play a central role in the growth of the illegal market. VNLOK has been conducting research into advertisements for illegal gambling sites for some time. This research shows that in the last quarter of 2025, an average of over 70,000 gambling advertisements targeting the Netherlands were visible on Meta platforms. More than 95% of this gambling promotion originated from illegal providers, generating tens of millions of monthly impressions among Dutch consumers. Less than 5% of these advertisements were removed by Meta. Consequently, illegal gambling providers continue to reach Dutch consumers on a large scale via Meta platforms.
VNLOK is highly critical of Meta’s approach. The tech company relies primarily on retroactive reporting via standard user tools. “That is like trying to mop up water with the tap still running,” says VNLOK. “Illegal providers keep returning with new advertisements. The Gaming Authority submits thousands of reports of illegal gambling advertisements to Meta every month. Large online platforms are legally obliged to continue investing in the detection, monitoring, and restriction of illegal gambling advertisements targeting Dutch consumers. As long as Meta fails to meet its legal obligation, the illegal market will continue to grow and vulnerable players will be exposed to significant risks. That is why we are now taking legal action as well as taking the matter to Brussels.”
According to VNLOK, the European Digital Services Act (DSA) obliges very large online platforms such as Meta to take adequate measures to limit the risks of illegal content on their platform, especially if it occurs structurally and on a large scale. Given the large number of illegal gambling advertisements, this system falls structurally short at Meta.
According to VNLOK, the situation has escalated further because Meta refuses to enter into a substantive dialogue with the trade association.
It is not the first time Meta has had to answer to a Dutch court. In 2025 and 2026, Meta was already ordered by the District Court and the Amsterdam Court of Appeal to remedy a structural violation of the DSA. “Dutch judges have frequently taken a critical stance towards Meta,” states VNLOK, “So it is possible. And without this constituting a disproportionate burden.”
Summons and complaint in Brussels
Because negotiations are yielding no results, VNLOK is now taking two drastic steps:
• VNLOK requests a declaration from the judge that Meta has violated the DSA and is directly liable for the illegal content; an order compelling Meta to comply with the DSA, for example by using better systems to prevent and detect problems; and a penalty payment for each day that Meta fails to comply with this order.
• VNLOK has notified the European Commission and requests an investigation, enforcement, and possible sanctions due to the violation of the DSA.
Political Pressure is Mounting
The move comes just before a debate in the House of Representatives on online gambling and consumer protection. Attention to illegal gambling advertisements on major platforms is also growing in Brussels. MEPs had previously warned that Meta plays a key role in the dissemination of these advertisements.
While VNLOK currently focuses on Meta, it points out that Google, banks, and game providers must also do more to stop the activities of illegal gambling companies, including advertising.
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