Veikkaus will deploy the latest version of OpenBet’s Neccton AI-enhanced responsible gambling platform across its digital and retail channels, the companies said on 16 June 2026. The rollout comes as Finland’s newly approved Gambling Act increases operator obligations to spot and address risky gambling behaviour early, including active intervention where risk indicators emerge.
OpenBet said the Neccton platform is designed to identify potentially risky gambling behaviour in real time, generate automated alerts, and support tailored player interventions. The system summarises behavioural data, risk markers and historical context in plain language, and provides AI-assisted explanations intended to support compliance teams while maintaining human oversight.
Susanna Saikkonen, Vice President for Sustainability at Veikkaus, said: “Veikkaus’ individual gambling safety net model is based on identifying risky gambling as early as possible and offering players both support and concrete limitations. The Neccton platform provides us with an ISO-certified, extensively security tested and scientifically validated tool that strengthens our ability to identify risk and support our customers in gambling responsibly.”
Dr Michael Auer, Managing Director of Neccton at OpenBet, said: “In today’s regulatory environment, operators must demonstrate how they actively prevent gambling-related harm. The latest version of the Neccton platform enables real-time, data-driven intervention and measurable duty of care. We are proud to expand our partnership with Veikkaus to further strengthen its responsible gambling framework.”
The Neccton deployment extends Veikkaus’ existing relationship with OpenBet. OpenBet has been powering Veikkaus’ next-generation sportsbook platform and providing Managed Trading Services across digital and retail channels since May 2025, according to the companies. Veikkaus is preparing for Finland’s expected market liberalisation in 2027.
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