Kongebonus has been named the exclusive launch partner for BetFriday, introducing the newly launched online casino and sports betting operator to its community. BetFriday launched in May, with Kongebonus saying the operator was assessed using its 24-point methodology.
Kongebonus said the review covered areas including terms and conditions, usability, payment processing and bonuses, positioning the process as a transparency-focused audit before promoting a new brand to its audience.
BetFriday said its product combines casino and sports betting, offering more than 5,100 casino games from over 100 providers alongside a curated lobby, live casino content, and pre-match and live sports betting. The operator also highlighted 24/7 customer support and a “modern payment experience.”
A key part of the BetFriday proposition is its “no-sticky bonus structure,” which the company said is designed to give players more control over how bonus funds are used and managed.
David Nilsen, Editor-in-Chief at Kongebonus, said: “Securing exclusive launches with brands like BetFriday is a testament to the trust and brand equity we have built with the Kongebonus community. Our goal has never been just to list sites, but to act as a community watchdog and give our members a clearer view of which brands meet the standards we expect.
“BetFriday has been reviewed through our thorough 24-point methodology, and this launch is a direct result of our focus on raising standards around transparency and giving players greater confidence when choosing a new brand.”
BetFriday’s CMO, added: “When we decided to bring the BetFriday experience to market, partnering with Kongebonus was a natural choice. Players value transparency above all else, so aligning ourselves with one of the most trusted and rigorous player-facing resources in the market was the logical step.
“Our brand is built on the principle of fair play and fast rewards, and Kongebonus’ community watchdog reputation provides the right platform for our launch. We are pleased to introduce BetFriday through a partner that understands what players expect from a new online casino.”
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