Deal adds Altenar data feeds, risk tools and front-end widgets including Bet Builder and dynamic odds for Broadway Platform operator clients.
Broadway Platform has partnered with sportsbook technology provider Altenar to upgrade its sports betting offering for operators.
Under the agreement, Altenar’s sportsbook module will be integrated into Broadway Platform, including data feeds across major sports, risk management tools, and features such as Bet Builder and dynamic odds.
Broadway Platform customers will also gain access to Altenar’s front-end, including widgets such as Bet Suggestions, Bet Mentor and Bet Boost.
Giorgi Samkharadze, Director at Broadway Platform, said: “Integrating Altenar’s sportsbook is a huge moment for Broadway Platform. Their proven expertise and advanced technology will allow us to bring an enriched betting experience to our clients and futureproof their brands.”
Vagelis Bairlis, Head of Sales Operations at Altenar, said: “Partnering with Broadway Platform is an exciting step for Altenar. Spribe is a major force in the industry, and supporting the expansion of their ecosystem aligns with our mission to deliver high-performance, scalable solutions to forward-thinking platforms.
“We have heavily invested in our entire product offering, and our fully managed sportsbook will give a powerful entry point into sports betting.”
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