Deal extends Octoplay’s partnership with Flutter Entertainment as the supplier adds more regulated market launches in 2026.
Octoplay has entered the Georgian market after going live with Adjarabet, the country’s online gaming operator owned by Flutter Entertainment.
The launch extends Octoplay’s partnership with Flutter, following a series of operator integrations the studio says it has completed since the start of 2026. Since January, Octoplay said it has gone live with Paf in Finland, PokerStars in Spain and Italy, Superbet in Brazil, and Novibet in Greece.
The company also pointed to its “largest U.S. market entry to date” in Michigan in December 2025, where it debuted simultaneously with BetMGM, FanDuel, Fanatics and Rush Street Interactive.
“Launching with Adjarabet brings our content to Georgian players for the first time and marks another successful collaboration with Flutter Entertainment,” says Saba Ugrelidze, CEO (Chief Elvis Officer) at Octoplay. “This launch continues the momentum we’ve built across key markets worldwide, with five successful integrations since January alone.”
“We are pleased to partner with Octoplay and introduce their portfolio to our players,” says Avtandil Oboladze, Gaming Director at Adjarabet. “Having proven their quality across Flutter Entertainment’s network, Octoplay aligns with our commitment to delivering exceptional gaming experiences to Georgian players.”
Octoplay said it now holds active licenses in 17 jurisdictions: the United Kingdom, New Jersey, Michigan, Italy, Spain, Ontario, Sweden, the Netherlands, Denmark, Belgium, Greece, Romania, Malta, Slovakia, Brazil, Finland, and Georgia.
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