Eurojackpot will be the Official Sleeve Partner of AZ for the next five seasons. The lottery brand of the Dutch Lottery will therefore adorn the sleeve of the home and away shirt of the Alkmaar club until 2030. Dutch football was one of the founders of the lottery organization halfway through the last century. The proceeds from the games of the Dutch Lottery, including Eurojackpot, still go back to Dutch sports.
Eurojackpot is a lottery that is played in nineteen European countries. The draw is every Tuesday and Friday evening, with a jackpot that can reach 120 million euros. The Dutch Lottery stands for responsible gaming: participating is fun and should remain fun.
Merijn Zeeman, General Manager of AZ, said: “Nederlandse Loterij is a trusted name in the sports world. They not only support top-level sports, but also recreational sports and social initiatives. This social responsibility appeals to us and ties in well with the course we are pursuing as a club. We are proud to welcome them as a sleeve partner.”
Commercial Director Michael Koster said: “At AZ we believe in the unifying power of sports. Nederlandse Loterij shares that belief and demonstrably invests in it. The partnerships they enter into aim to further grow and strengthen Dutch football. The principle of ‘by sports, for sports’ is still central, just as it is for us.”
Michael Kastelijns, managing director lotteries of Nederlandse Loterij, said: “AZ is a club with ambitions and competes for the prizes every season. That fits perfectly with Eurojackpot: the lottery for real winners, with the highest main prize in the Netherlands. With this lottery we support Dutch football and we want to help the sport further. Because Nederlandse Loterij is the biggest driver of sports and exercise. We are therefore proud of our collaboration with AZ as Official Sleeve Partner.”
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