The new Publisher Portal gives full control over ad placement, advanced targeting options and detailed analytics to track performance in real-time
Odeeo, the leading in-game audio advertising platform has today launched its new Publisher Portal, which gives games publishers access to industry-first comprehensive features such as analytics and reporting tools previously only available for traditional display and video ads including impressions, revenue and engagement rates.
Previously across the in-game audio ad industry, publishers had limited control over ad placements and measurement, which could be a slow and manual process. Running in beta for over three months, the Odeeo Publisher Portal has been rapidly adopted by clients, giving them new insights into performance and helping them refine their monetization strategies.
Improved Ad Management, Insights and Monetization
By streamlining the management of audio ads and providing insights into audiences, inventory and performance, the Odeeo Publisher Portal can identify untapped ad monetization revenue streams. The simplification of ad management allows publishers to spend more time focused on their game experience.
Early beta testers of the Odeeo Publisher Portal highlight the greater control over their monetization strategy and, as a result, improved ad performance, its user-friendly interface, advanced analytics and customizable ad placements.
“The interface appears bright and user-friendly; very impressive,” the Business Development Executive for Puzzle Studio, Thoa Hua, said. “We can monitor the necessary metrics on the portal by utilizing useful dimensions and filters. We can also compare monetization metrics quickly as well as clearly. What I appreciate the most is its significant support in switching app modes between ‘test’ and ‘production’.”
“We are 100% committed to driving innovation and success for our customers in in-game audio ads globally,” the Chief Executive Officer for Odeeo, Amit Monheit (pictured), said. “Odeeo ensures publishers have exactly what they need to maximize revenue potential and our partner list is growing all the time with international leaders like Global, AdsWizz and Azerion and regional experts like AnyEver in Germany and Otonal in Japan to ensure publishers can maximize their revenue from in-game audio.
“There’s always more to come with Odeeo and we aren’t stopping here. We plan to introduce new features and capabilities to further improve publishers’ ability to monetize their games even more effectively including expanding targeting options, improving analytics tools and integrating more demand resources into the system to provide publishers with even more ways to monetize their games.”
