African expansion delights BetGames as Skyward enjoys successful tier-one launch

Reading Time: 2 minutes


Leading games provider BetGames has reported an overwhelming response to the African launch of its debut crash game, Skyward, as it continues to strengthen its presence in the South African market.

Following the network launch of the thrilling plane-themed crash game, its reception in the continent has marked a significant milestone for the company’s expansion efforts in the region. A successful introduction in South Africa in partnership with leading operators Betway and Hollywoodbets has returned very encouraging results.

The pair of top-tier brands each benefit from a sleek, branded version tailored to meet the preferences of local players, complete with bespoke, customisable features, as well as the respective operators’ globally recognised logos.

Both Betway and Hollywoodbets have embraced Skyward as an exciting addition to their content portfolio, providing players with a dynamic experience that has been optimised to ensure lightweight and stable operation, meeting the challenges of markets that prioritise low data consumption.

Additionally, the game incorporates automated promotional tools designed to reward players regularly, further enhancing the gaming experience.

The expansion into South Africa coincides with BetGames’ ambitious growth plans for 2024, capitalising on the momentum generated by Skyward’s launch. The company has already introduced its innovative casino chips feature to the market and has a packed roadmap that includes the release of three Roulette games and the same number of Blackjack Tables over the next 12 months.

The new releases showcase BetGames’ commitment to delivering cutting-edge and unique gaming experiences throughout diverse markets, with branded versions of all new titles available.

James Everett, VP for Africa and LatAm at BetGames, said: “As we continue to witness the rapid adoption of Skyward in Africa, particularly in the competitive South African market, we are thrilled by the enthusiastic response from players.

“With more South African operators set to join the Skyward family, we anticipate continued success and growth in the region.”

European Gaming Media and Events is a leading media and boutique event organizer in the European Union with a monthly reach of +110,000 readers. The official company (PROSHIRT SRL), has been listed for 4 years in a row among the top 3 Advertising and market research agencies in the local Top Business Romania Microcompanies based on the Financial Reports.