Spotlight Sports Group (SSG), a world-leading technology, content, and media company specialising in sports betting, has announced the expansion of its racing content offering. In collaboration with its industry-leading racing media and tech supplier, the Racing Post, SSG will be producing Spotlights and Verdicts for both Australian and New Zealand horseracing fixtures.
The newly launched content offering is now live and is designed to empower horseracing enthusiasts with valuable insights from the Racing Post, enhancing their confidence in betting decisions for races in Australia and New Zealand.
This expansion of content builds on an already unparalleled level of horseracing coverage. Following successful additions of US, French and South African racing, the inclusion of Australian and New Zealand content underscores SSG’s commitment to providing global racing coverage on top of the decades-long coverage of UK and Irish racing.
The new content includes a Verdict for each race and a Spotlight for every runner across all fixtures, seamlessly integrable into any platform via an API.
Spotlight Sports Groups Global B2B Sales Director, Rob Black expressed enthusiasm about the content, stating: “We are thrilled to have extended our huge portfolio of racing coverage to now include all Australian and New Zealand fixtures. Our team dedicates continual effort to enhance our capabilities, recognising the impact Verdicts and Spotlights have on engaging prospective bettors and aiding their decision-making process.
Black continued: “We know that Racing Post content is the most trusted resource in the industry for racing bettors and this expansion of coverage provides bettors with insight on more races than ever before. Prior consumer research has shown that 92% of customers have expressed a preference for Racing Post content over alternatives in the market, which makes this content offering that much more exciting. We look forward to witnessing the content in action and further expanding our racing coverage globally.”
Spotlight Sports Group’s racing coverage is powered by the Racing Post and is proven to deliver a rich content experience for betting audiences.
