TerraMedia, an integrated digital marketing service provider based in Malta, has appointed Keld Knudsen as its CEO.
Keld comes with vast experience in the iGaming sector. Among other roles, he spent eight years as CFO of Mr Green, joining the company as an early-stage operator and taking it through to acquisition by William Hill.
He also spent time as CEO of GentingBet, resetting the strategy for its European online business, and was also a non-executive director at Blexr, a lead generation company.
Before iGaming, Keld had a successful career with multi-national brands such as American Express, Fujitsu, QXLricardo, Macromedia and Steelcase.
Keld said he was “excited to be leading TerraMedia and am looking forward to seeing it have a real impact throughout the industry”.
He added: “This company has enormous potential, and we have ambitious plans to deliver best-in-class services, bringing even more success to our clients whilst leveraging that success to bring innovative solutions to the market.”
TerraMedia is a unified ecosystem of specialized marketing arms, forming a dynamic integrated digital marketing service which offers a comprehensive suite of expert services.
These include digital marketing consulting and management, strategic consultancy and brokerage solutions. TerraMedia is owned by the VentureMax Group, also based in Malta.
VentureMax’s strategy focuses on achieving significant financial growth by offering industry-leading products and solutions to the iGaming industry, whilst also investing in high-potential ventures, providing strategic guidance and long-term support to pre-seed and seed-stage investments.
VentureMax Group CEO Justin Anastasi said: “I’m delighted to be able to pass the helm on to such experienced hands. The wealth of knowledge and experience Keld brings, not just to Terramedia but to the group as a whole, is truly exceptional.
“We’re confident his long track record of success will continue here, and we look forward to seeing TerraMedia, together now with Keld, delivering even more long-term value.”
