Spotlight Sports Group (SSG), a world-leading technology, content, and media company specialising in sports betting, proudly announces its strategic partnership with multiple operator partners for the upcoming 2024 Euros, building on the success of its acclaimed World Cup Content Hubs.
For the 2022 World Cup, SSG delivered 11 different content hubs to operator partners in seven different languages across eight territories and has enhanced its capabilities for the upcoming 2024 Euros.
The World Cup Content Hubs facilitated an impressive 51% of pre-play turnover for partner operators, demonstrating their effectiveness. Users of the Content Hubs exhibited strong relative outperformance compared to non-users, showcasing superior engagement across bet volume, bet value, and active player days. Notably, 49% of Content Hub visitors placed bets during the same session.
For the 2024 Euros, the Content Hubs will feature add-to-betslip functionality, live odds, match previews and outright previews available in any language. Additionally, branding and offers will match each operator’s platform. Exciting additions to the Hubs include daily best bets and recently developed bet builder widgets.
Daniel Smith, Head of B2B Sales at Spotlight Sports Group, expressed his enthusiasm for the upcoming tournament, stating: “The 2024 Euros will be a marquee event for football fans and bettors worldwide. Our team has taken our Content Hubs to a new level for this tournament, providing a single destination for bettors to access expert tips and seamlessly place their bets. I’m excited for our team to deliver these Hubs to leading operators across Europe, offering diverse audiences a comprehensive and streamlined betting experience.”
Spotlight Sports Group’s Content Hubs are proven to drive revenues with a rich content experience for betting audiences.
