Operators and suppliers can now access unique player and stake data
Egamingmonitor (EGM), a leading provider of gaming industry data, has rolled out its latest lottery-focused data product, designed to revolutionise the way operators and suppliers track and analyse player behaviour and stakes within the industry.
Its cutting-edge dashboards provide comprehensive insights into a variety of products, providers and more to empower decision makers with interactive reports that offer unparalleled visibility of market dynamics.
The new offering provides a hub dashboard where, for the first time, stakeholders can assess changes in market share for multi-lottery products such as Eurojackpot or Powerball as well as performance on local draw products and upsell features such as Raffle, Extra, Joker or Doubleplay.
It allows users to simulate the impact of industry best practices such as adjustments to jackpot sizes, draw frequencies or ball configurations. Armed with insights into how these changes influence sales, operators can make informed decisions and adapt their products with confidence.
Through the new product, EGM was able to highlight the following trends during 2023:
- Per capita sales of multistate draw products are highest in New York, Portugal and Ontario
- States or countries where ticket sales are more susceptible to increases in jackpot size include Delaware, Finland and Norway
- Lotteries that have seen the greatest improvement in sales of multistate products last year include the California Lottery, Svenska Spel and the Atlantic Lottery in Canada
- Lottery operators in Puerto Rico, Arizona and Austria are best at promoting lottery add-on products such as Jokers, Raffles, Doubleplays or Extras
“Last year we launched our bingo product, the year before that was casino and this year it’s the turn of lottery; the oldest and largest gaming sector,” the Chief Executive Officer for Egamingmonitor, Kevin Dale, said. “We track sales of all draw products from both state and national lottery organisations globally. This allows us to produce interactive reports for both lottery operators and suppliers.
“Operators can now compare performance to their peers across borders, gaining valuable insights into what products, features or reconfigurations seem to pay off. Better decisions lead to higher revenues, which ultimately, means more money handed over to good causes worldwide too.”
