Nielsen Sports, a global leader in sports media valuation, data intelligence, strategy and insights and the international sports marketing agency SPORTFIVE are continuing their business together, a working relationship which first started over 25 years ago. The two organisations have entered a new agreement for sports sponsorship data in all the national markets SPORTFIVE serves including Germany, France, U.K. and Hungary.
Under this agreement, Nielsen Sports will licence SPORTFIVE with comprehensive commissioned research and media valuation data, thus supporting them in measuring and optimising the effectiveness of their sports sponsorship activities. This means that SPORTFIVE will be better able to evaluate the effectiveness of sponsor activations helping them to make data-driven recommendations for future sponsorship activities to both rights holders and brands.
