PA Media Group has extended its global racing position with the acquisition of Asian racing data specialist iRace Media.
Based in Singapore, iRace Media is a leader in the Asian market, working with B2B customers such as The Hong Kong Jockey Club, Singapore Pools, 4Racing and Tabcorp to promote their racing coverage in the region via a range of data and content services, including form guides and interactive tipping content. Its services are built on the most comprehensive racing database in the region and it specialises in localising and translating its content for each of its customer’s target markets. It also produces the award-winning publication “iRace”, the most extensive racing form guide for consumers in Asia.
The acquisition complements the specialised racing knowledge provided by PA Betting Services and together the businesses will offer a wider proposition and enhanced value for customers, creating a global racing database and an expanded distribution network.
iRace Media will continue to operate as a stand-alone business under its CEO and founder, Steve Levar, and will provide expertise of the Asian market to PA Betting Services.
Clive Marshall, CEO of PA Media Group, commented: “PA has delivered content and data with unrivalled accuracy and integrity to our customers in the racing world for over 60 years. The acquisition of iRace Media allows us to expand our reach and services to rightsholders, bookmakers, affiliates and media partners in ever more relevant and creative ways, utilising the power of our global racing database and distribution.”
“We are thrilled to embark on this journey with PA Betting Services,” said Steve Levar, CEO and founder of iRace Media. “Through this acquisition, both companies will benefit from shared resources, expanded R&D capabilities, and a broader talent pool, enabling the development of racing solutions which will transform the racing landscape and create new growth opportunities.”
