New launches and campaigns boost growth as revenues increase by 38%
iGaming media and technology business Checkd Group has reported its best-ever end of year financial results. Group revenues have grown 38% following a year that saw the launch of the new FlashPicks app in the United States, the licensing of Smart Acca technology and the production of engaging new video content, driving traffic to betting partners.
North America-facing Checkd International grew significantly and now contributes 16% of total group revenue with the FlashPicks app going live in time for the MLB season and ahead of the new NFL campaign. The app features the Smart Picks betting tool, based on Checkd’s proprietary Smart Acca technology. The FlashPicks brand benefited from new states and provinces going live, gaining significant traction across social channels with its unique betting insight.
Checkd Dev, which produces innovative sports betting technology, tools and solutions for sportsbooks and media owners worldwide, saw its revenues rise by 35% year-on-year. It was another successful year running the Sky Sports Fantasy Football game including a special edition for the Qatar World Cup. The team also continued to develop the talkSPORT EDGE app for News UK, helping provide its listeners with the latest scores, odds and betting offers.
Checkd Media, the group’s United Kingdom media arm, increased revenues by 25% year-on-year. New video series No Tippy Tappy Football with Sam Allardyce was launched for the 2022 World Cup, extended until the end of the domestic football season and recommissioned for the 2023-24 campaign, having produced excellent commercial results for brand partner William Hill.
Upgrades to Betting Hub brought new features such as Tipster Tournaments, adding in-app and app-exclusive boosted prices to help drive over 50,000 new installs, while the integration of leading acquisition and retention platform Xtremepush also resulted in significant improvements to the actives and retention rates.
In terms of new followers, a strong year for the United Kingdom brands saw its numbers rise by 160,000 with strong growth on flagship brand Footy Accumulators. In North America, FlashPicks gained 100,000 new followers across Twitter, Instagram and YouTube.
“The growth we are seeing domestically and in North America is credit to the team setup within the group,” the Managing Director for Checkd Group, Alex Beecham, said. “We’re continuing to scale the team and operations in each division following the momentum last season. We are forecasting similar growth levels this year with new states opening in North America for operators, the Euros this summer and additional betting tech solutions for partners launching.”
