The deal comes just days after online sports betting legislation was signed into law in Brazil, waking what is often considered to be the sleeping giant of Latin America. Operators targeting the region can now offer Livespins to their players with localised content from Caleta Gaming.
Livespins sits within the casino lobby and allows players to not only watch their favourite streamer, brand ambassador or celebrity while they spin the reels but get directly involved by betting behind the action.
They can now do this on popular Caleta Gaming titles such as World Wild Cup, Ocean Richies and Banana Bingo. Streamers can also unbox new games and take players through the gameplay and range of bonus features offered.
Social interaction is at the heart of Livespins. The option to bet behind creates a group bet and a shared player experience but with each player able to select their own bet size and number of spins. They can also chat with the streamer and each other throughout.
Not only that, but they can drop reactions, emojis and even gifs based on the explosive gameplay that Caleta Gaming titles provide.
Livespins offers developers such as Caleta Gaming an entirely new way to deliver their titles to operators and players. This saw it take home the trophy for Innovation in Slot Provision at the EGR B2B Awards 2023.
Michael Pedersen, Chief Commercial Officer at Livespins, said: “Brazil is set to become one of the largest online gambling markets in the world and operators looking to enter the market or make a play in the wider LatAm region must offer localised content and experiences to players.
“This not only means slot and casino streaming languages such as Brazilian Portuguese, but games that have been developed specifically for the market. This is exactly what Caleta Gaming does and its games, combined with our award-winning platform, allow operators to provide next-generation casino experiences that are fully localised.”
Gabriel Cardoso Mendes, Head of Creative and Product at Caleta Gaming, added: “Livespins provides a new way for us to deliver our content to operators and players while also maximising the huge yet mostly untapped opportunity that casino streaming provides.
“This partnership will allow us to put our games in front of more players than ever before, especially those in the lucrative but hard-to-engage Millennial and Generation Z demographics. For us, there’s no better way to mark the opening of the Brazilian market than this deal with Livespins.”
