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Spotlight Sports Group (SSG), a world-leading technology, content, and media company specialising in sports betting and unlocking audience value, was named the best sports data supplier at this year’s EGR B2B Awards.
The award win recognises SSG’s best-in-class content engine, Superfeed. The Superfeed content engine has revolutionised In-play betting analysis for football leagues across the globe. Superfeed In-play provides real-time betting insights across key betting markets for more than 90 football leagues in more than 70 languages.
After being named the best In-play betting software by EGR last year, Superfeed was upgraded to increase the volume of betting prompts delivered for each football match by 100%. The content engine now delivers betting prompts for 136 different betting markets.
The enhancements to the content engine were made to evolve with the changing habits of prospective bettors. As player markets have become increasingly popular, this was an essential next step in the progression of the award-winning product.
In addition to the In-play capabilities of Superfeed, the content engine provides pre-play betting prompts for more than 25,000 sporting events and verdicts for more than 60,000 horse races annually.
Discussing the award win, Spotlight Sports Group’s Chief Commercial Officer, Sam Houlding said: “We’re extremely proud to take home this award from EGR. This is a great highlight for Spotlight Sports Group and a testimony to the dedication that everyone in the whole team has in enabling our B2B partners to provide truly unique, customer-centric, content experiences. It’s a great proof point that Superfeed and all of our content make more events matter for our partners. Specifically on this award, we know how popular in-play betting is, and we are proud that audiences find our insights helpful as they make their betting decisions.’’
The EGR B2B Awards winners were announced on Thursday, 8th June, at the iconic venue The Roundhouse, London.
For more information on Spotlight Sports Group, please visit: https://www.spotlightsportsgroup .com