SIS (Sports Information Services), the leading multi-channel supplier of 24/7 live betting services, has agreed a deal with Media System Technologies (MST) to distribute the 140th edition of the Italian Gallop Derby to operators in the UK and Ireland.
It represents the first time in history that operators across digital and retail networks in the two regions will be able to accept fixed-odds bets on Italy’s biggest thoroughbred racing event.
SIS’ 24/7 Live Betting Channels are delivered as an end-to-end solution, including live streamed pictures, data, and on-screen graphics with betting triggers, in addition to an extensive range of markets and prices to provide seamless betting experiences.
Conall McSorley, Head of International Horseracing at SIS, said: “The Italian Derby is one of the premier contests in Europe, and we are delighted to bring the 140th renewal to bettors in the UK and Ireland and around the world through our partnership with Media System Technologies.
“With a rich history, the race resonates with racing fans in Italy and globally. We are sure that the increased global audience will enjoy the high-quality action from Italy’s most valuable race meeting, as we continue to expand our racing offering across the world.”
Michele Rosi, Head of Operations and Business Development at MST, said: “The distribution of the Derby di Galoppo in the UK and Ireland to major betting brands brings MST and the entire horse racing chain to a new important milestone: the distribution of an important event such as the Derby Italiano di Gallop in the natural cradle of this beautiful discipline.
“We are sure that the high value of the day of racing, enriched by the quality of the HD images, will represent the best advertisement for a relevant market such as the UK and Ireland. This is precisely the image that MST has been exporting internationally since August 2022, together with the offer of Italian racing.”
