Better Collective has entered into a content and commercial media partnership with PUNCH Nigeria Limited, publisher of Nigeria’s most widely-read digital media titles. By partnering with PUNCH, Better Collective has now taken its first step into a new and exciting continent with a growing population of sports betting enthusiasts.
The newly signed partnership will allow Better Collective to run a sports betting section on PUNCH’s digital platform and Nigeria’s number one website, Punchng. Punch, a leading Nigerian news media group, launched in 1970, publishes and distributes media content through websites, videos, podcasts and social media channels.
During the contract period, Better Collective will utilise its innovative technology and content expertise to help PUNCH’s readers to make informed decisions in a rapidly growing digital sports entertainment market. To accomplish this aim, Better Collective will implement and run a high-quality and commercial sports betting section for PUNCH with English content.
The media partnership is Better Collective’s first agreement with a media source from the African continent. As one of Nigeria’s oldest and most respected news sources, PUNCH creates content that informs, educates and entertains – a mission that aligns perfectly with Better Collective’s mission to educate sports fans by making sports entertainment more engaging and fun. Although primarily Nigerian, PUNCH’s audience extends beyond Nigeria to other parts of Africa and include significant audiences in Europe, North America and Asia.
Jesper Søgaard, Co-founder and CEO of Better Collective, said: “We are very proud to partner with such a well-established news media like PUNCH. Not only will we be partnering with Nigeria’s market leader but this partnership also allows us to establish a presence on the African continent.”
Adeyeye Joseph, Managing Director/Editor-in-Chief of PUNCH, said: “We are excited to work with a passionate technology-driven partner like Better Collective. We hope that this partnership will help PUNCH to serve Nigeria’s growing sports betting community with high quality content while also helping our company to further its audience and revenue goals.”