888 Holdings plc (LSE: 888), one of the world’s leading betting and gaming companies with internationally renowned brands including 888, William Hill, Mr Green and SI Sportsbook, is pleased to announce the launch of Mr Green, its award-winning online gaming brand, in Germany.
Germany is one of 888’s strategic growth markets and the group sees an opportunity to grow rapidly and build a strong market position with its customer-focused, best-in-class products and brands. In early-2023 the group was delighted to be granted its official gaming license in Germany and has moved quickly to launch its products on a locally regulated basis.
The launch of Mr Green in Germany represents the first time that the Mr Green brand is available on the 888 proprietary technology platform. The launch delivers product and content leadership through the group’s in-house technology combined with the strong existing brand awareness of Mr Green in Germany to create a unique, differentiated and feature-rich product for players in the market.
“Mr Green will be the group’s spearhead brand in the German market alongside our 888 brands,” the 888 and William Hill Vice-President Head of Poker and Rest of World Managing Director, Amit Berkovich, said. “Its launch is a great example of what focus, collaboration and dedication can deliver. We’ve been live since late March, thanks to the existing 888 platform in Germany and the powerful collaboration of all teams across the business who have enabled a totally new set-up in record time.
“We are excited to introduce thousands more players in the market to our enhanced offer and look forward to bringing other Mr Green markets onto our single technology platform in the coming months.”