Movie Games S.A., a game publisher and producer listed on Warsaw Stock Exchange, has just confirmed the co-op mode in Drug Dealer Simulator 2, the highly anticipated sequel to one of the biggest indie hits in the last few years. The series will thus be expanded with a multiplayer element, one of the most important components ensuring the titles’ longevity and the so-called long sales tail.
Players were informed about the new co-op mode on the Steam platform, where the footage was published showing multiplayer gameplay mechanics in a test environment based on token visuals, which will eventually be replaced by final detailed models and textures.
Drug Dealer Simulator 2 is the sequel to 2020’s hit Drug Dealer Simulator, which has been updated with 6 free expansions to date. The release of the last of the expansions in November 2022 generated a peak of over 2,000 concurrent players, which is comparable to the successful launch of the new title. At the time of writing this, Drug Dealer Simulator 2 is in 379th place among the most wishlisted games on Steam (globally) and is constantly improving its position. It is worth noting that the Steam website had its launch 5 months ago, on 17 October 2022. So far, the wishlist growth has been organic without any marketing activities. The announcement of the coop is the start of a more active marketing approach.
“When designing Drug Dealer Simulator 2, we wanted to bring the gameplay to a new level. Our goal was to keep the essence of the original while improving and expanding it in many aspects. The experience gained since the release of part 1 and the better structure of the project, built from scratch, allowed us to expand the game’s sequel with a cooperative mode, which is not only an element desired by fans of part 1, but also, in my opinion, represents the future of gaming, offering a new kind of experience, combining the advantages of single and multiplayer modes,” says Rafal Pecherzewski, creator of the Drug Dealer Simulator series.
“The co-op in Drug Dealer Simulator 2 is a fulfillment of the wishes of a huge community of fans, with whom the dialogue is one of the pillars of our publishing activities. At the same time, as a publisher, we are opening up to the players, offering them the opportunity to see what working on their favorite titles looks like. The strategy of publishing the so-called developer’s diaries worked perfectly for the Alaskan Truck Simulator project. It is also well-suited to games from the DDS universe. These titles have an international and very active community of fans, for whom the value is not only the game itself, but also the interaction with the developers and the opportunity to learn about the behind-the-scenes of production,” says Piotr Gnyp, Chief Marketing Officer of Movie Games S.A.
“The added value from a marketing perspective is that fans of Drug Dealer Simulator, thanks to the recent showcase, had the opportunity to see what the game looks like at the prototyping and testing stage of the mechanics. This addresses the frequent questions and requests from community members to see the various stages of development work. The footage we showed is a glimpse behind the scenes of the work to sublimate the best possible form of designed gameplay even before the final implementation of the content. This is a common practice in the industry and a very effective one to get the best possible product even before the stage of final polishing. In due course, and with pleasure, we will also share with the world and fans the final visuals, which the developers are currently carefully refining behind the curtains,” says Michal Puczynski, Head of Content at Movie Games.
“We are very pleased with the pace of work and the commitment of the team working on Drug Dealer Simulator 2. We are confirming this year’s release date for the sequel to Drug Dealer Simulator with confidence,” adds Mateusz Wcześniak, CEO of Movie Games S.A.
The accepted release window for Drug Dealer Simulator 2 is the year 2023