Offering Your Players Increased Betting Personalisation Through Widget Technology | Altenar & The Czech Republic

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As a global sportsbook software provider, Altenar has garnered inordinate amounts of market, player and technology know-how over its years on the iGaming market, and has helped to propel the use of greater personalisation through features and techniques within the betting sphere. 

In utilising widget technology in its front-end interface, Altenar has not only added new layers of personalisation to a host of global operators and their players but allowed for a more robust and automated experience as a whole. 

On top of this, Altenar boasts several official data providers, a strong risk management system, a plethora of global sports content (live & virtual), as well as the support of dedicated account managers and sportsbook experts at your fingertips.

So, why is a widget built front-end a must-have feature for sportsbook operators? Let’s take a closer look at why widget technology in sports betting is thinking outside of the automated box… 

  • Content Widgets allow operators to embed Altenar’s sports content in a variety of positions to better suit their players’ needs.
  • Altenar’s content widgets allow operators to replace sportsbook components with custom widgets that are managed from the operator’s side. This increases tremendously, the front-end customisation and flexibility per individual brand requirements. 
  • Content widgets create a more immersive betting experience for customers by displaying stats, a scoreboard, animations and popular bets, creating a greater interface.  
  • Altenar’s Content Widgets aim to create a new FE framework based on the widgets architecture while improving the UX.


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