The infotainment portal owned by Planet Entertainment – SKS365 Group becomes Media Supporter of the non-profit organization founded by the former footballer and his wife. The promotion of solidarity initiatives powered by P.U.P.I. will go hand in hand with editorial content on the main sporting events.
Connecting sport and solidarity to promote the noblest and healthiest values is the reason behind the collaboration between Planetwin365.news, the sports information website owned by Planet Entertainment – SKS365 Group, and P.U.P.I Foundation – the non-profit organization founded by Javier Zanetti and his wife Paula de la Fuente – committed to the protection of the rights of children and adolescents.
Thanks to this synergy, Planetwin365.news will be Media Supporter of the P.U.P.I. Foundation, becoming an additional and powerful channel for the communication of the social responsibility initiatives developed by Zanetti and Paula de la Fuente through their non-profit organization, in order to promote the values of solidarity, inclusion and sociability that belong to both entities.
Planetwin365.news will therefore be enriched with new content powered by the P.U.P.I. team and the “Treble Captain” who will talk, in a dedicated column on the sports web portal, about the activities of the P.U.P.I. Foundation. The focus will be on the “Sport makes us equal” project, which will support discussions on topics concerning sport as a tool that fosters integration, social development and improvement of the quality of life; in the foreground, there will be also comments on the main sporting events.
The agreement with a world football legend and his non-profit association fills us with pride and will help us to further develop the ‘social & community’ aspect that distinguishes our younger brand – said Anniina Rantala, Senior Director, Commercial Online at SKS365 – We will be able to offer new content and an increasingly social and interactive entertainment experience to the users of Planetwin365.news. We have already had the pleasure of working with Javier on other projects and, this new agreement, represents a unique opportunity to make our brand a point of reference for all sports fans, while supporting the solidarity initiatives of the P.U.P.I. Foundation.
“I am very happy to start this journey together with the P.U.P.I Foundation. I am confident, it will allow us to emphasize the importance of sports in the daily work of our association,” added Javier Zanetti. ”I thank Planetwin365.news on behalf of Paula and myself for choosing the P.U.P.I. Foundation, allowing us to help those who need it most.”