More than 50 leading operators, suppliers, regulators, trainers and associations have united to back the IWD2023 #EmbraceEquity campaign
Leading organisations in the global betting, gaming and racing sectors are supporting an industry campaign to embrace equity, in line with the theme of International Women’s Day 2023.
Led by All-in Diversity Project and Square in the Air, the award-winning partnership behind IWD2022’s hard-hitting video campaign, the 2023 awareness drive seeks to highlight the extraordinary range of personal stories and achievements that help shape the global betting, gaming and racing sectors.
From world-record holders and military veterans to inspiring scientists and those volunteering to deliver healthcare in the jungles of Africa, the 2023 campaign celebrates the personal achievements of women across these global industries.
Tina Thakor-Rankin, Co-Founder of the All-in Diversity Project, said: “Last year, our IWD video campaign – delivered in close partnership with Square in the Air – sought to highlight the sometimes shocking personal experiences of women working in the betting and gaming sectors.
“Into 2023, it is time for celebration and an opportunity to emphasise the amazing achievements of women in our industry. This campaign uses those feats to illustrate that not only does this industry seek to fully ‘embrace equity’, but that our different experiences make us stronger.”
Ellen Kerbey, Creative Director at Square in the Air, said: “We’ve been amazed at some of the incredible achievements that women worldwide have shared as part of this campaign, but more than anything it serves as a reminder that each of us has our story, our own experiences and a unique set of strengths to celebrate.
“Under the #GamingAsOne and #AllintheRace hashtags, it’s heartening to see the biggest betting, gaming and racing organisations in the world unite to celebrate our strength in diversity.”
BetMGM, Betsson, Entain, Kindred, LeoVegas, Paddy Power Betfair, Penn Entertainment, PokerStars and Sportsbet are among the major operators supporting the campaign, alongside leading suppliers such as Games Global, IGT, Light & Wonder, Microgaming and Playtech, all under the #GamingAsOne hashtag.
Support also comes from, among others, Better Collective, Clarion, the wider Flutter Group, Lottoland and Yolo Group. Elsewhere, regulators backing the campaign include the Malta Gaming Authority and the Massachusetts Gaming Commission.
Uniting under the #AllintheRace hashtag, the racing community is also well represented, with a wide range of organisations lining up to support IWD2023, including the British Horseracing Authority, Godolphin Racing, the Injured Jockeys Fund and the UK Tote.
A full list of supporting companies and associations from the betting, gaming and racing sectors, as well as the achievements and experiences of the women featured in the campaign, will be published on social media during the week of International Women’s Day 2023, which is on Wednesday 8th March.