ZEAL Ventures has invested in the British games start-up Circl Gaming Ltd. In addition to financial support, the cooperation also includes extensive ongoing consulting on topics such as strategy, regulation, marketing and process optimization. ZEAL Ventures is thus investing in the emerging games market.
Circl: The game of chance
Circl is the developer of a real-time game that allows players to participate in games with winning opportunities during Premier League soccer matches via a mobile app. Circl uses micro-events in live soccer (e.g. corners, goals, free kicks, yellow cards) to create a winning game that offers a unique gaming experience based on random chance. While Circl was originally intended as a competition for groups of friends (“Circls”), players can now play in larger Circls and play and chat with like-minded people across the UK.
Cooperation with potential
“We are pleased to add Circl, another promising start-up, to our portfolio with immediate effect,” says Dirk Reiche, Investment Director, ZEAL Ventures. “The development of the gaming industry has picked up speed in recent years and has produced numerous visionary technical innovations. This is crucial for our industry, as the future of the market is taking place online. For this reason, we look forward to working with Circl and mutually sharing ideas for an even more diverse gaming and entertainment experience in the future.”
“The partnership with ZEAL is a huge step forward towards growing Circl internationally,” said Mark Quinn, Chief Technical Officer (CTO) of Circl Gaming. “The founding team are delighted to be working with ZEAL Ventures. The expertise they bring from the lottery and gambling sector is going to be invaluable to us as we continue to scale Circl and bring great new products to the market. The support they will bring is not just financial, it will help with every pillar of our business.”
