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Whitelabel and platform provider ProgressPlay will be building on 2022 success with a quick start to 2023 that has at its centre the launch of the company’s revolutionary new platform at ICE2023 in London. The company took the new platform in beta to SiGMA Europe last November “wowing operators already hooked-up to the Whitelabel specialist”.

The new platform is loaded with cutting-edge innovation and offers powerful features and functionality that interface with any third-party provider. It is the ideal blank slate for operators to quickly develop and introduce new casino brands.

The decision to utilise the world’s premier iGaming show in London as the launch site is designed to bring the new platform to as broad a cross-section of the global iGaming community as possible in the biggest impact arena. In recent months, ProgressPlay has set benchmarks with a new Responsible Gambling Team, extensive media coverage, investment in new technology and recognition in award shows.

ProgressPlay has made a name for itself as a pioneer in the Whitelabel industry and was most recently shortlisted for the prestigious EGR B2B Awards highlighting the company’s 10 year single-minded quest for technology and service excellence. The popular service provider gains additional value from this significant platform re-engineering investment, which primarily benefits the B2B channel and runs all the way out to enhanced player experience.

ProgressPlay’s new API-based platform embodies a revolutionary new look with an intuitive UI/UX and lightning-fast finger-responsive screen navigation. The company provides UKGC, MGA, and Ireland licenses, more than 4000+ casino games, 140+ different sports, payment processing, VIP management, CRM, customer support, localization, multicurrency, gamification, flexible bonus system, compliance, risk, affiliate program, player management and more.

ProgressPlay CEO Itai Loewenstein said: “Launching the new platform is a huge milestone and I believe we are bringing to ICE the industry’s most adaptable, quick, and reliable platform. In beta it has been enabling our partners to see how to use it to sharply distinguish their brands and gaming offers and really move their ability to engage across jurisdictions.”