Entain plc, the global sports betting, gaming and interactive entertainment group, is pleased to announce that Entain CEE has completed the acquisition of the SuperSport Group (“SuperSport”), the leading gaming and sportsbook operator in Croatia.
On 11 August 2022, Entain announced it had partnered with EMMA Capital (“EMMA”), a leading investment firm operating in the Central and Eastern European (“CEE”) region, to establish Entain CEE, a strategic platform to drive expansion in the highly attractive CEE market.
SuperSport has a leading c50%1 share in the fully regulated Croatian market. Its unrivalled brand and online focused sports betting, as well as iGaming offer is underpinned by its proprietary technology solution.
Entain CEE is a unique platform created to unlock the €5.0bn2 regulated betting and gaming market opportunity across CEE. Entain CEE is led by SuperSport’s CEO, Radim Haluza, who has significant experience in this region.
Jette Nygaard-Andersen, Entain’s CEO, commented: “We are very pleased to have completed the acquisition of SuperSport, which is the first by the newly created Entain CEE. SuperSport expands our operations into the highly attractive and regulated Croatian market, as well as establishing Entain CEE as a strategic growth platform into the wider region. We look forward to working with Radim and the SuperSport team alongside EMMA Capital as we execute on this exciting opportunity.”
On 19 October 2022, Entain announced the successful issuance of a $1bn new term loan that will be partially used to finance the acquisition of SuperSport.