Leading iGaming operator ComeOn Group announced signing a global multi-game deal with free-to-play platform Splash Tech. This partnership is a key strategic milestone in ComeOn’s overall focus on driving best-in-class engagement for their Sports customers.
The agreement will see the groups’ brands roll-out Splash Tech’s free-to-play sports games portfolio in different markets to coincide with the start of the World Cup. The daily games will give the chance for customers to win up to €100.000 and will support ComeOn’s vision to keep providing an outstanding player experience for its sportsbook customers in a safe environment.
Sherwin Jarvand, Chief Data Officer at ComeOn Group, said: “Offering customers engaging free-to-play games is a key part of our sportsbook marketing strategy, and the World Cup presents a huge opportunity for ComeOn to provide a top notch player experience throughout the tournament, into 2023 and beyond.
We set an ambitious target of launching multiple games across our market portfolio in time for the big kick off, and with Splash Tech’s focus and expertise we are pleased to present their content to our customers. Initial results are very encouraging; and with this exciting partnership and we look forward to further enhancing the experience of our customers”
Adam Wilson, CEO of Splash Tech, said: “This partnership is a huge milestone for Splash Tech. We couldn’t be more excited to power Splash content for the ComeOn Group, a true industry leader, across multiple brands and regions with both free-to-play and pay-to-play user engagement.”