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Oddschecker Global Media has announced the appointment of Stuart Simms as new CEO.

The announcement sees Oddschecker complete its eight-month search to find a new leader to replace Toby Bentall, who stood down as CEO in March.

Simms is the former Chief Executive of rival online gambling publisher XLMedia Plc (2019-2022), who departed the London AIM business last April.

An investment fund for sports and entertainment, Bruin Capital acquired Oddschecker from Flutter Entertainment this summer for £155m. It outlined Oddschecker as the keystone investment to build “a globalised sports betting media enterprise”.

“Stuart is an industry heavyweight. He’s an aggressive leader who moves organisations forward with innovation and focus. We are excited to have him in the Bruin family. He and the team will have the full weight of our global resources to support them in achieving the company’s limitless potential,” George Pyne, CEO and Founder of Bruin Capital, said.

Prior to his tenure at XLMedia, Simms served as the CEO of Rakuten Marketing, the online media division of leading Pan-Asian e-commerce platform Rakuten Inc.

“I am excited to be joining Oddschecker at a pivotal time in its evolution. Building on the impressive reach and scale in the UK, we will continue to invest and accelerate the US business harnessing the strong technology platform and significant expertise in sports betting media,” Simms said.