Stride launches challenger platform to drive participation in horse racing ownership and wider fan engagement in the sport

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Backed and developed by SportCaller founders, new syndication platform for racing outlines next-gen features and streamlined admin & comms from one responsive digital hub

Stride, the next-generation horse racing platform that truly democratises Flat racehorse syndication and deepens the ownership experience, has been launched to bring new levels in value and engagement for key stakeholders who represent the lifeblood of the sport.

Stride plans to become the premier racing communications platform that both centralises and optimises communications between syndicate owners and their respective horses, trainers, stable support staff, jockeys and racecourses. Its aim is to support, illuminate and enrich the experience of owning a thoroughbred on the journey from the purchase ring to the winner’s enclosure.

The Stride team brings together a host of familiar faces and heavy hitters from the domains of sport, racing, betting and fan-engagement technology for a clearer take on fractional ownership that delivers increased engagement against the backdrop of a progressively homogenised digital-management landscape for horse racing.

Cillian Barry and Eugene Cosgrove, founders of SportCaller – the market-leading free-to-play sports games supplier whose cornerstone clients and games were horse racing-focussed – take the reins as Chairman and Head of Product respectively, while veteran COO Donal Browne has been recruited to steward day-to-day business operations for a venture whose horses will initially be placed with Group 1-winning trainer Joseph O’Brien, whose talented string is housed at picturesque Piltown in County Kilkenny, Ireland.

However, Stride’s CEO and prime mover is former Munster and Leicester rugby star Johne Murphy, who has proven his equine and syndicate management muscle in recent years with the formation of both Rugby & Racing and Thoroughbred Racing Syndicates, the latter also attached to the O’Brien yard, whose successful track record for buying and selling equine talent and exploiting a primed bloodstock market created a dream foundation on which to build Stride’s subsequent flagship brand.

As an eloquent case in point, the business sold five of the six horses which were bought to race on the Flat in 2021 for close to seven figures, giving backers a 27% return on their investment. Stride is also part of the Techstars Sports Accelerator, a global network that assists entrepreneurial ventures in succeeding over the long-term. Founded in 2006, Techstars has now invested in more than 3,000 companies and today has a market cap of $75 billion.

Murphy continues in his multi-faceted role, also acting as Stride’s spokesperson and a passionate rudder for both thoroughbred and syndicate recruitment.

Murphy commented: “Stride is more than a responsive platform for buying and selling shares in elite-level racehorses. It’s also a way for racing to reconnect, engage and retain its most vital stakeholders: passionate owners who support the sport through times good and bad. Our fractional ownership model readily articulates the merits over micro-ownership and its associated cautionary tales, and also enables our members to choose a portfolio of racehorses that elevates enjoyment and mitigates downside at a challenging economic time across most sectors. Investors can now research, buy, manage and watch their stable of syndicated thoroughbreds at a fraction traditional ownership spends, with zero hidden costs or clawbacks. The price you pay for your share in the syndicate is the sole fee you’ll ever be asked for.

“But our unique Stride platform and its underpinning technology is also here to help owners seamlessly experience racehorse ownership at the click of a button, wherever their busy lives take them on the map. That can mean anything from what you’d expect in the simple joys of sharing the risk with friends and enjoying the raceday thrills and spills; to what you might not in the form of enhanced stable-engagement tools, or regular re-evaluations for profitable resale opportunities. No-one’s got a keener eye for acquiring and training top-class talent than Joseph, so we can’t wait to see how our first syndicated fare over the 2023 season ahead.”

“Stable visits and racecourse privileges are par for the course, alongside the clubbable craic with your family, mates and members. But it’s a long time between drinks in racing! And in racehorse ownership there should be so much more to enjoy, evaluate and benefit from experientially and analytically. Stride is the fluctuating portfolio you won’t want to put down – and the one your friends and colleagues actually want to hear about!”

Cillian Barry, Stride Chairman, added: “Having seen what Johne and Joseph achieved with their first round of syndicates, it’s a thrill to combine their passion and equine acumen for Stride with our own technical know-how around proprietary technology platforms and improved engagement. Eugene and I are already enjoying getting back to our shared first love of racing – remember, SportCaller was initially named RaceCaller!

“Stride’s next-generation informational and experiential platform already includes an array of management, administration and engagement features whose quality and variety set it apart from its rivals who have to date benefitted from a niche sector which has been slow to adopt transformative technology and the latest techniques in social engagement. We naturally aim to build on that over the coming 12 months, fostering a best-in-breed intuitive digital hub, whose array of audiovisual, editorial and data outputs will take members closer to the action than ever before. Whether your horse is fighting out a high-octane finish at the track or enjoying a well-deserved roll in the hay with the stable cat, we’ll capture and communicate it all.”


Stride’s unique operating model:

Stride purchases unraced yearlings and two-year-old breeze up horses in a price bracket from €25,000 – €150,000. This means Stride horses cover every maiden option in Ireland, facilitating multiple runners and accompanying racecourse engagements throughout the season, and granting syndicate members multiple selling points over the year. Stride typically sell shares in syndicates of between 2-6 horses. These syndicates are comprised of horses throughout the aforementioned price range. The intention is to sell within 12 months of purchase and profits returned to owners. While there are no fixed amounts for syndicate investment, a 5% investment in one syndicate would usually range from €5,000 to €50,000. The price you pay for your share in the syndicate is the only fee members pay.


The Stride platform’s features and tools include but are not limited to:

  • Website, social media feeds & mobile app-centralised comms (soon to debut in the App Store)
  • Syndicate management & updates (direct from both trainer and work riders)
  • Yard tours and live stable-cams
  • Profile pieces (from top trainers and jockeys to key stable staff)
  • Gallops videos
  • Racecourse workouts
  • Equine interest videos (your horse, its education, its stablemates, unpacking their unique characters and idiosyncrasies)
  • Equine welfare (tracking and ensuring your horse’s wellbeing)
  • Easy-access group chat interaction and networking with other syndicate members
  • Race preview and reviews
  • Ratings, timings, form and results
  • Early entries, declarations and race-shape criteria
  • Up-to-the-second betting data and odds
  • Live low-latency raceday streaming
  • Breeding prospects / resale opportunities
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