The Global Lottery Monitoring System (GLMS) has rebranded its business identity to United Lotteries for Integrity in Sports (ULIS). The new name and brand integrity was unanimously approved by members at the General Meeting of the organisation held in Vancouver on October 18.
The results of a survey revealed that members no longer thought GLMS was an accurate representation of the organisation, as it refers strongly to monitoring services only.
The rebranding reflects several other developments, including a new strategy and further focus on the services it offers beyond the initial monitoring. These are education, training, knowledge building, intelligence studies and stakeholder influence management.
“This is a fantastic achievement that will promote and give a clear understanding of our services and products to the different audiences with whom we interact. ULIS, as a new branding design, conveys a powerful message that the lottery world is united to safeguard the integrity of sport competitions,” Ludovico Calvi, President of GLMS, said.
“The new identity is a result of a thoughtfully constructed strategy that is being implemented by the general secretary Luca Esposito.”