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B2B gaming supplier Push Gaming has strengthened its position in the Netherlands by completing a new deal with leading operator Play North.

This latest partnership will deliver upcoming releases such as Deadly 5 along with recent hit games like Mad Cars and Big Bamboo, alongside the ever-popular Jammin’ Jars which will become available to all Play North players.

Made possible by an integration via Push Gaming’s RGS platform, the new content will appear in the lobbies of Play North’s brands Kansino, Pikakasino, Rocket Casino and Kiirkasiino.

The agreement will allow Push Gaming’s player-first portfolio of titles to further grow among the Netherlands player base and is the latest in a series of commercial partnerships in a growing number of regulated territories.

Commenting on this latest partnership Fiona Hickey, Head of Sales at Push Gaming, said: “We are pleased to be partnering with Play North and its casinos. The agreement puts our content in front of a significant number of new players and I’d like to thank Play North for its professionalism in getting our collaboration over the line.

This partnership will enhance our presence further in the Dutch market and maintain our trajectory as we continue to grow not just in Europe but in several wider global regions.”

Daphne Xerri, Head of Casino at Play North, added: “Quality and innovation are two integral parts of our business strategy and welcoming Push Gaming’s extensive catalogue of titles to our platform is an extension of this.

“We look forward to seeing how our players react to Push Gaming’s entertaining and award-winning games now being offered through our casinos.”   

Established as one of the industry’s most entertaining suppliers, Push Gaming is live across the majority of Europe’s key regulated markets with the likes of LeoVegas, Entain, 32red, 888, Casumo, Betsson, Svenska Spel and PaddyPowerBetfair.