Gaming Americas Weekly Roundup – June 20-26

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Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.

Latest News

Nuvei Corporation has launched a new risk management model underpinned by cutting-edge machine learning technology for its Instant Bank Transfer product in North America.

Aristocrat Gaming and Seminole Gaming have leveled up once again with the launch of an all-new Dollar Storm featuring a progressive jackpot starting at $1m. Building on the phenomenal success of the Dragon Link high-denomination slot and the launch of the $1m Dragon Link progressive jackpot, the $1m Dollar Storm slot game rounds out the star-studded lineup of high-limit player options.

Scientific Games and Canadian lottery partner Loto-Québec won a prestigious Gutenberg Award at the 40th Annual Gala Gutenberg for the Folie des plantes (Plant Madness) game produced on 100% recyclable paper.

WITHIN, the world’s first Performance Branding firm, announced that Hard Rock Digital has selected WITHIN as its digital media agency of record (AOR). WITHIN will create an integrated, data-driven approach to drive the digital strategy of the Hard Rock Sportsbook app, Hard Rock Digital’s new mobile sports betting platform.

Caesars Entertainment Inc., in partnership with the Arizona Diamondbacks, announced that Caesars Sportsbook at Chase Field is officially open. The two-story, 22,300 square-foot entertainment destination is located adjacent to Chase Field in Downtown Phoenix and is now the largest freestanding sportsbook in Arizona.

Gary Platt Manufacturing celebrated a milestone achievement for the gaming industry when the company produced its 1,000,000th casino chair. The company marked the occasion with a celebration of its employees at its manufacturing facility in Reno, Nev.

Table Trac Inc. has announced that it will provide its Table Games Management System for the Lake of the Torches Resort located in Lac Du Flambeau, Wisconsin.

New Partnerships

Jackpot Digital has announced that it has signed a licensing agreement with Casino Pauma, located in Pauma Valley, California to install two (2) Jackpot Blitz Electronic Table Games (ETGs).

Ontario Lottery and Gaming Corporation (OLG) and Major League Baseball (MLB) have announced a multi-year partnership that makes OLG’s PROLINE sportsbook product an official sports betting partner of the MLB – the League’s first sports betting partnership in Ontario.

BetMGM has announced a new partnership with Carnival Corporation to deliver world-class retail and mobile sports betting and iGaming experiences to cruise ship guests.

BetMGM has announced an agreement with Sony Pictures Television and International Game Technology (IGT) to launch Wheel of Fortune Casino, set to become the first full brand-led online casino in North America.

Better Collective, the world’s leading sports betting media group, has entered into a partnership with The Philadelphia Inquirer to bring engaging sports betting content, data and statistics to the publication’s readership of up to 10 million monthly visitors.

The PGA TOUR and bet365 announced a three-year content and marketing agreement through 2024 naming bet365 as an Official Betting Operator of the PGA TOUR.

New Appointment

Jeff Harris, a veteran casino and hospitality executive, has been appointed as the Chief Executive Officer and President of The Commerce Casino & Hotel. Harris, who brings more than three decades of casino gaming and operations experience, succeeds Haig Papaian, who retired last year.

European Gaming Media and Events is a leading media and boutique event organizer in the European Union with a monthly reach of +110,000 readers. The official company (PROSHIRT SRL), has been listed for 4 years in a row among the top 3 Advertising and market research agencies in the local Top Business Romania Microcompanies based on the Financial Reports.
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