4ThePlayer was crowned the winner of ‘Innovation in Slot Provision’ at the industry’s leading EGR Awards in London last night, beating stiff competition from a shortlist of 15 companies including industry giants and FTSE 250 leaders!
The award is judged on multiple criteria including Product Innovation, Product Development and Deliverability, Product Differentiation, User Experience, and Understanding of Customer Needs.
In order to win, 4ThePlayer had to demonstrate not only the innovation in their products but the commercial success of their innovations.
4ThePlayers currently has 15 games live on a number of platforms, including the recently released top performer, 4 Fantastic Fish.
Their player-centric and entertainment-focused innovations include:
Future Power™, a mechanic that automatically evolves the game, 7 Elements, based on the calendar, allowing players to unlock and collect game enhancements.
Win Time™: which delivers high-octane excitement in 60 Second Heist by awarding the player time instead of a fixed number of spins for their free spins bonuses.
Big Reel Portrait ® Mode, which revolutionises mobile portrait play by creating an immersive entertainment experience, using up to 70% of the mobile portrait screen compared to the standard 20% on most other games.
The awards are independently officiated by Deloitte, making the judging process and overall awards the most stringent in the gaming industry.