Online gaming operator Codere Online Luxembourg has announced that the Codere brand has been ranked 61st among the 100 most valuable and strongest in the “Brand Finance Spain 2022” ranking.
This ranking, in which the Codere brand has been consistently included since 2010, determines the value a company would be willing to pay to license its brand as if it did not own it, by estimating the future revenue attributable to a brand and calculating a royalty rate that would be charged for its use.
“This ranking is a fantastic thermometer to measure the progress of the Codere brand, which in our case is driven by our omnichannel offer, innovation in products and services, our sports sponsorships with leading teams and our commitment to responsible gaming,” Alberto Telías, Chief Marketing Officer of Codere Online, said.
“To be included in this ranking again this year, improving Codere’s position from 2021, despite the limitations that Codere Online had due to the Covid pandemic and the advertising and promotional restrictions in Spain, is quite remarkable and proves Codere’s brand building efforts are yielding the right results, with a strong, resilient and highly valued brand to which our customers feel a strong connection,” Mr. Telías added.
