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Outfit7 announced its pledge to help plant at least 30,000 trees through its Earth Day celebrations. The company is hosting a special in-game event in its most popular endless runner, Talking Tom Gold Run. Inviting players to run and help the environment, “Grow & Go” aims to raise awareness about the importance of trees to the overall health of the planet. Outfit7 will be donating all of the game’s revenue from in-app purchases made during the event to help plant trees.

During the Grow & Go event, players will be invited to run and collect special droplets in order to care for their in-game trees, helping them grow through nine stages and unlocking rewards along the way. Helping trees is central to the mission of the event, and to Outfit7’s mission to help make a positive difference this Earth Day.

“Our commitment to giving back and helping our communities is at the heart of our culture at Outfit7,” said Xinyu Qian, CEO of Outfit7. “Last year, we helped build a playground, plant trees following a wildfire in Cyprus, host a coding school for children, and more. Our Earth Day campaign this year is another great activation in which we can use the power of our brand to make a positive impact where it is truly needed.”

Outfit7 is translating the in-game fun of the event into real-world action through its partnership with the environmental non-profit, One Tree Planted. The organization plants a tree for every dollar donated as part of its global reforestation efforts, aiming to restore forests and biodiversity habitats, as well as making a positive social impact. All of the in-app purchase revenue generated in Talking Tom Gold Run during Grow & Go will go to One Tree Planted to help on its mission to plant trees worldwide.

The Grow & Go event goes live in Talking Tom Gold Run today and runs through to May 2, 2022.