Square in the Air launches hat-trick of new products ahead of ICE London 2022

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Square in the Air (SITA), the betting and gaming industry’s leading PR and marketing agency, is set to unveil a suite of new services and products at ICE London 2022.

The London-based company has upgraded its B2B social media offering, as well developing a proprietary analytics tool that quantifies and evaluates media coverage.

It will also be launching video content that will allow games studios to preview their latest titles in front of a huge audience of affiliates and players around the world.

The new options, which complement its renowned written content, are a response to the industry’s post-pandemic landscape and the demand for content-rich and data-driven strategic campaigns.


Square in the Air Director, Robin Hutchison, said: “We have developed a very solid reputation for producing high quality content over the last 15 years, but we are now more determined than ever to ensure that we can cover all of the marketing needs of our partners.

“As well as bolstering our design department and doubling the size of our B2B team, that means adding new services and products that reflect the changing face of the industry media and the increasing need to self-publish.

“We will be out in force at ICE and are excited about talking to existing and future clients about the new solutions we can offer them to help grow their betting and gaming businesses.”

The creation of a dedicated B2B Social Media department follows projects for the likes of Relax Gaming, BetGames and Amelco, which has seen SITA deliver multiple campaigns via social platforms across Europe, the US and Africa.

It will now help both new and existing B2B industry clients with strategy, planning, content creation, page management, analytics and paid social.

In tandem with B2B social, SITA has created the B2B industry’s first bespoke media analytics dashboard, allowing clients to track, analyse and evaluate their coverage in real-time with a platform created for the industry’s unique media space.

The in-house coverage tracker is designed to be built around each of its clients’ unique data and analytics needs, providing segmentation and in-depth analysis of media performance and coverage, all easily available via a live dashboard and instantly downloadable client-branded .pdf or .ppt reports.

SITA will also be showcasing a new video product designed to boost awareness of new games from its slot studio clients among players in key markets via the industry’s leading affiliates.

The Sneak Peek At series harnesses the agency’s product expertise with streaming and video experience, as well as making use of its comprehensive database of affiliates.

European Gaming Media and Events is a leading media and boutique event organizer in the European Union with a monthly reach of +110,000 readers. The official company (PROSHIRT SRL), has been listed for 4 years in a row among the top 3 Advertising and market research agencies in the local Top Business Romania Microcompanies based on the Financial Reports.