FC Spartak Moscow, in partnership with Chiliz, the leading blockchain provider for the sports and entertainment industry, have announced that they will launch a $FCSM Fan Token on the Socios.com app.
Spartak will be the first Russian team to embrace Fan Tokens, the digital assets that are redefining the way fans connect with their favourite teams across the global sports industry. The $FCSM Fan Token will give Spartak’s estimated 17 million fans worldwide the chance to engage with and influence the team like never before, starting in a very special year for the club, who will be celebrating the Centenary Anniversary of its foundation in April.
Fans will be able to take part in decision-making processes by voting in polls to choose kit designs, squad numbers for new signings, celebration songs, inspirational messages and other fan-related topics.
“We are very excited to be landing in Russia, home to a huge and passionate community of sports fans. Spartak, the country’s most successful club, is an excellent partner and we couldn’t think of a better moment to start this journey together than the year the club is celebrating its Centenary. We’re looking forward to creating new and exciting opportunities for their millions of fans to get involved in the celebration of this remarkable milestone,” Alexandre Dreyfus, Founder and CEO of Socios, said.
“We are delighted to be the first ever club in Russia to join the family of Socios that is the leader of the industry. The club strives to be modern and innovative. FC Spartak is taking a big step towards being a more digital and a more innovative global brand and it is a big pleasure to make this long trip with Socios,” Makhmutov Rustam, Head of Commerce and Marketing of Spartak Moscow, said.
“We are looking forward to offering our fans useful services and strengthening the bond between supporters and the club worldwide. Today polls, rewards and exclusive promotions are the ways of participating in the life of your favorite franchise. It is the exact direction in which we want to develop together with our new partner,” Makhmutov Rustam added.
“FC Spartak Moscow is taking a big step towards becoming a modern, innovative and global brand and it is a big pleasure to make this long trip side by side with Socios.com,” Stefanskiy Vladislav, Head of New Media and Special Projects of Spartak Moscow, said.