The UK Tote Group has signed an agreement with Britbet, enabling the company to offer the Tote Guarantee across the sports betting operator’s 55 racecourse partners.
Tote Guarantee is an enhancement to the dividend which ensures the Tote Win price will always match the industry Starting Price (SP) or exceed it if the pool price is bigger. Where the Tote Win price is higher than SP the customer will be paid the higher price. With Tote Guarantee in place racegoers can have the confidence to bet on any horse with the Tote and get the best price guaranteed on Win bets every time when they bet on a racecourse or at tote.co.uk.
The availability of Tote Guarantee on-course will be for an initial trial period of three months until the end of January 2022, but Britbet and the Tote are hopeful that a positive response and feedback from racing fans will result in the initiative being continued on a longer-term basis.
“As racegoers increasingly return to racecourses we want them to enjoy the best possible experience. The added value that Tote Guarantee provides on every Win bet is a boost for racegoers and one that we hope they will embrace. By doing so, they will be directly contributing to the racecourse and the sport itself,” Nigel Roddis, Managing Director of Britbet, said.
“We are delighted to have worked with the britbet team and their racecourse partners to ensure Tote Guarantee is now available across 55 British racecourses. This is an important development in ensuring racing fans can have confidence in getting the best value when betting with the Tote. We look forward to reviewing its impact, continuing to innovate the pool betting offering, and working with our partners across British racing,” Alex Frost, UK Tote Group Chief Executive, said.
“It has been wonderful to welcome fans back to our racecourses, and we are always looking for ways to improve their experience while they are with us. Offering our racegoers the Tote Guarantee, which has been made possible through the partnership between britbet and UK Tote Group, will give them better value and a better on course betting experience,” Charlie Boss, The Jockey Club Chief Commercial Officer, said.
