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Kaizen Gaming has appointed Venia Zafolia as Head of Corporate Communications and Pablo Puertas as Marketing Director.
The addition of new executives is part of the development strategy of the largest GameTech company in Greece and one of the most developing in Europe, to strengthen its presence in all seven markets in which it operates.
Both Venia Zafolia and Pablo Puertas, who participate in the top leadership team of the company, will refer to Mr. Panos Konstantopoulos, CMO of Kaizen Gaming. As part of their duties, Venia Zafolia will be responsible for maintaining and strengthening the corporate reputation and image as well as for the corporate communication strategy, while from her position of responsibility Pablo Puertas will contribute to the design and implementation of strategic development plans and the promotion of Kaizen’s innovative technology products and services.
Venia Zafolia served as the communications manager of Tetra Pak for Eastern and Southern Europe and earlier held the post of Sustainability & Environment Communications Manager for the Tetra Pak Group. In her twenty-year professional career, she has collaborated with large Greek and multinational companies active in the industrial, technological and consulting sectors. She graduated from the University of Pennsylvania where she completed her undergraduate studies in Economics and International Relations, continuing immediately after her postgraduate studies at New York University and later at the University of Cambridge where she obtained an MSc. in the field of Communication and Administration respectively.
Pablo Puertas studied Philosophy at the University of London and obtained a Master’s Degree in Cognitive and Control Anthropology from the University of Oxford. He has also successfully completed seminars specialising in Marketing Management, from where he received the relevant certifications from the University of New York and completed the corresponding Master at the ESIC Business & Marketing School. He has been involved in the creation and implementation of digital marketing strategies, rebranding projects and programmatic campaigns. As of 2018, Pablo was on the team of William Hill, one of the largest online betting companies in the world, and specifically as Head of Digital Marketing, while in the past he had worked with major companies in the Communication and Advertising sectors.
“The addition of Venia and Pablo to the Kaizen Gaming family comes to further strengthen the Group’s strategic development plan, supporting our vision and mission. Kaizen continues to grow and expand at an intense and steady pace inside and outside Greece and the presence of people with international experience is absolutely necessary in the now expanded composition of the team. I am sure that our collaboration with Venia and Pablo will further contribute to the extroversion of Kaizen’s corporate image, enhancing the value of our brands inside and outside our audience, highlighting all those characteristics that place us among the top international players. We welcome them with great joy and look forward to conquering new peaks with them” Panos Konstantopoulos, CMO of Kaizen Gaming, said.