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October 18, 2021

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Digitalisation Advisory firm, iMovo Limited announced, that it has appointed Mr. Bashara Hinnawi as its new business development lead for Customer Relationship Management (CRM) Services.

Bashara will be supporting and growing the current iMovo CRM practice in Portugal and Malta. In this role he will have a special focus on helping customers introduce CRM approaches to help automate and create new efficiencies and levers for growth. This would be achieved through iMovo’s extensive experience in the field and with a specific emphasis on using Salesforce solutions.

Bashara brings with him, his experience as an entrepreneur and a successful career in business development and process optimization. Before moving to Portugal in 2008 he was the founder and CEO of a Wines & Spirits business and pioneered the integration of CRM automation and AI principles to boost sales and customer loyalty. Since then he has worked with major international market leaders in the BPO and Tech industries, such as WebHelp, Cisco Systems, Logitech, Fujitsu and VMWare.

In 2012 he assumed the position of a Program Director for the Lisbon Challenge acceleration program (Beta-i) leading it to become one of the top acceleration programs in Europe, while also taking on the leadership of Smart Open Lisbon and Data Pitch programs representing Portugal in a European wide innovation program focused on Big Data based solutions.


He has mentored over 200 start-ups and evaluated over 1500 start-up applications, participating in jury panels as well as a Keynote speaker in various events.

“We are so happy to have Bashara on board. His experience in entrepreneurship, business development and working with start-ups and SMEs, complements our mission of helping companies digitalise, leverage their data and create deeper relationships with their customers.” said Joseph Casha, Head of Business of Development at iMovo.

Commenting on his recent appointment, Bashara added that “As a professional, I have spent most of my career optimizing business processes, and in turn elevating employee and customer experience that resulted in the exponential growth of companies in different industries. Joining iMovo as a CRM Sales Consultant is a natural next step that allows me to leverage on that experience and help much more companies.”

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