Cola Group to invest $14.5M to accelerate expansion strategy

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Cola Group, a world-class games and entertainment specialist, is expanding the iGaming arm of its company,, with a $14.5m investment.

This substantial investment follows on the back of securing a fourth African gambling license in the continent’s second largest gambling market, Nigeria. This new addition adds to’s current stable of highly successful African operations; Zambia (, Kenya ( and Ethiopia (

This latest sports betting license was granted by the Lagos State Lotteries Board to a locally incorporated, subsidiary company, Cola Games Limited. The Nigerian market is similar to Ethiopia’s in that both are very retail centric rather than internet based. It was a strategic move for to leverage its blueprint and successes in Ethiopia to successfully expand into Nigeria.

The betting operator delivers a modern, mobile-first proprietary platform tailored for both established and fast-developing markets. The platform is easily adjustable, customisable and provides seamless integrations. All local payment methods are also integrated onto the platform where partners can find a vast selection of sports events, esports and casino games. To further support Cola Group’s partners there is a complete consulting service, including a licensing brokerage, that provides access to localised knowledge and best practice in each operating region.

As continues to expand its sports betting and iGaming offering, responsible gaming remains a core focus. excels at providing resources to enable customers to enjoy gaming responsibly. Aside from aforementioned licenses, also holds a Curaçao gambling license and is in the process of obtaining licenses in the regulated markets of Africa, LATAM and Europe. This will facilitate the expansion plans of the company.

Dinu Bors,’s COO said: “ delivers an exceptional customer-first experience and the launch augments our global ambitions within the iGaming space. The platform is highly customisable and grants B2B partners instant access to curated content for a plethora of markets. We’ll be rolling-out several innovative features over the coming months, we’re only just getting started.”

Dana Varnytska,’s CMO followed: “Our strategy is built on a localised programme which has been developed through thorough research into market nuances and player preference. Players will benefit from bespoke bonus promotions and extremely competitive odds on the most popular events”.

European Gaming Media and Events is a leading media and boutique event organizer in the European Union with a monthly reach of +110,000 readers. The official company (PROSHIRT SRL), has been listed for 4 years in a row among the top 3 Advertising and market research agencies in the local Top Business Romania Microcompanies based on the Financial Reports.